Clients Goals and Objectives, Challenge
Hearst Corporation is one of the nation’s largest diversified media companies. Its major interests include magazine, newspaper and business publishing, cable networks, television and radio broadcasting, internet businesses, TV production and distribution, newspaper features distribution and real estate. Hearst Newspapers has launched over 300 blogs and other localized and community-based web properties, and was seeking a suitable scalable publishing platform.
Business/Marketing Strategy and Implementation
Social2B was engaged to assist in the selection of the platform to integrate content, rich media and social media elements in one centrally managed content management infrastructure. The resulting infrastructure will help Hearst Newspaper Division to launch and easily manage multiple online publishing properties, while generating
Platform and Technologies Selected
An integrated, centralized web architecture based on the WordPress MU (Multi-User Environment) platform, connected with major social networking platforms, such as Facebook, Twitter, YouTube, and others. A number of collaborative applications assisting readers to share content, comments, local community information and other related content
Outcome, Performance and Next Steps
This project is relatively new, yet a few early successes are visible in the area of content management, content aggregation, and consumer sentiment research. Hearst Newspaper Division will continue to excel at combining local and community news, and offering quality content to a large US based demographic audience.
